Development Programs
From $449
Eight weeks, once or twice a week. Baseline testing in Week 1, a retest in Week 8, and training pitched to each player's level inside the group.
Book an AssessmentPerformance Lab · Co-ed · U9 to U18 · Greater Orlando
We don't just train soccer players. We build performers.
Focus. Follow through. Finish.
Small-group conditioning and private sessions for players U9 to U18. Every player is tested on day one, trains to a plan built from those numbers, and retests in Week 8 so you can see exactly what changed.
Free Player Performance Assessments through Dec. 31st
8-Week Development Programs
- Sessions
- 1 or 2 per week, 60 min
- Price
- From $449
- Ages
- Co-ed, U9 to U18
- Next cohort
- December 2026
The Highbury Nou Method
Three words on the crest. Three stages on the field.
STAGE 01
Focus
Player Performance Assessment
Agility T-sprint, Ball Drop reaction test, cone dribbling and wall passing. Your player's starting numbers go on record before any training begins.
STAGE 02
Follow Through
Weeks 1 to 7
One or two 60-minute sessions a week, built around the level your player showed at the assessment. Speed, ball work, pressure, and the habits that hold up late in a match.
STAGE 03
Finish
Week 8
Retest the same drills, run the final performance competition, then sit down with you and your player to go through the numbers side by side.
The mindset piece
The 5 seconds after a mistake.
Every athlete misses a pass. What happens next is a skill, and we train it like one. After an error, our athletes exhale, lift their eyes, and move into a supporting position. Ali reinforces the next action, not the mistake.
- FocusName one cue and bring attention back to the task.
- Follow ThroughHear the coaching point and try it on the next rep.
- FinishReset after the mistake and get back into the play.
Player Performance Assessment
Highbury Nou Performance Lab
PlayerAge group
| Test | Week 1 | Week 8 | Change |
|---|---|---|---|
| Agility T-Sprinttimed | |||
| Ball Dropreaction | |||
| Passingwall reps / accuracy | |||
| ConditioningWeek 8 test |
What gets measured
You'll know if it worked.
Most training tells you your kid "looked sharper." We write down the numbers on day one and test the same drills again in Week 8. The evaluation meeting at the end is built around that comparison, so you leave with facts instead of a feeling.
Programs
Three ways to train.
Private Sessions
From $85
One player, one coach, aimed at the specific gaps the assessment found. Single sessions or 4 and 8-session packs.
Book an AssessmentSmall Group Training
$45 per athlete
Sixty minutes with a handful of players at a similar level. More touches than a team practice, more competition than a private session.
Book an Assessment
Your coach
Coached by Ali Murbe.
U.S. Soccer licensed
10+ years coaching youth soccer
Former players at NCAA D1, D2 & D3
Meet the coach
Built at Highbury Nou
Every player starts with an assessment.
Programs
Pick the format.
Same standard.
Every option starts with the same Player Performance Assessment and is coached by Ali. Pick the format that fits your player and your calendar.
Player Performance Assessment: 45 to 60 minutes, free through Dec. 31st
Small group · Fall and Spring
Fall/Spring Development Program
Eight themed weeks that move from standards and testing to game play and performance, one session a week. Built to sit alongside a club season without overloading the athlete.
$449per 8-week program
- Week 1 baseline testing and Week 8 retest
- 8 coached sessions, 60 minutes each
- Final performance competition
- Player evaluation meeting with parents
- Length
- 8 weeks
- Sessions
- 1 per week
- Duration
- 60 minutes
- Ages
- Co-ed, U9 to U18
- Level
- Set by assessment
- Next cohort
- December 2026
- Location
- Shared at booking
Small group · Twice a week
Accelerated Development Program
The same eight-week curriculum at twice the volume. For players getting ready for tryouts, a step up in level, or an off-season push.
$749per 8-week program
- Week 1 baseline testing and Week 8 retest
- 16 coached sessions, 60 minutes each
- Final performance competition
- Player evaluation meeting with parents
- Length
- 8 weeks
- Sessions
- 2 per week
- Duration
- 60 minutes
- Ages
- Co-ed, U9 to U18
- Level
- Set by assessment
- Next cohort
- December 2026
- Location
- Shared at booking
High School Cohort · Grades 9 to 12
Next Season
For high school players who want a bigger role next year. Whether you made varsity, JV, or missed the roster this Fall, this Cohort trains the things that decide spots: a clean first touch, faster decisions under pressure, the fitness to last a full match, and the habit of finishing what you start.
Starts in December with our Winter cohort, and again in Spring once the high school season ends. Same 8-week format and pricing as our other programs, 1x or 2x weekly, in groups of at least four. Every player starts with a Player Performance Assessment so you know exactly what to work on, free through December 31.
$4498 weeks, 1x weekly · $749 at 2x weekly
- Grades
- 9 to 12, seniors included
- Length
- 8 weeks
- Sessions
- 1 or 2 per week
- Duration
- 60 minutes
- Group size
- 4 players minimum
- Next cohorts
- December 2026 and Spring 2027
- Location
- Shared at booking
One-on-one
Private Sessions
For players who need focused work on one part of their game, or families whose schedule doesn't fit a group. Ali uses the assessment to decide what each session targets.
$85per 60-minute session
- Assessment before the first session
- Times scheduled directly with you
- Work aimed at what the assessment found
- Single session
- $85
- 4-session pack
- $320
- 8-session pack
- $600
- Format
- 1 player, 1 coach
- Ages
- U9 to U18
- Location
- Shared at booking
3 to 5 players
Small Group Training
Sixty minutes with a small group of players at a similar level, grouped from assessment results. More touches than a team practice and more competition than a private session.
$45per athlete, per session
- Grouped by assessment results
- 3 to 5 players per session
- Sessions scheduled with participating families
- Group size
- 3 to 5 players
- Duration
- 60 minutes
- Price
- $45 per athlete
- Ages
- U9 to U18
- Location
- Shared at booking
Curriculum
Eight weeks.
Measured twice.
Every week has a theme. The drills inside it progress as the group improves, while the themes and the Week 8 retest stay fixed. Pick a week to see sample work.
Ball work
Speed, fitness, mindset
Week 01 of 08
Foundation & Standards
Sample drills. The full set progresses as the group improves.
Week 01
Foundation
Foundation
Week 1 starts with the assessment.
Book an AssessmentCoach
Ali Murbe
Founder and head coach, Highbury Nou Performance Lab.
Players grow when they are challenged, trusted, and believed in.
Ali has coached youth soccer for more than a decade. Multiple players he developed went on to compete at the NCAA Division I, II, and III levels. He holds a U.S. Soccer coaching license.
Away from the field, he has spent more than 26 years in education and people development, leading programs for students and young adults. That work shapes how he coaches: clear standards, honest feedback, and a plan each player can see.
Focus. Follow through. Finish.
The Performance Lab is built on that sequence. Athletes learn what they are working on, do the reps when it gets hard, and finish what they start. The assessment and the Week 8 retest keep everyone honest, coach included.
Where the work leads
Lily, U16
“Coach Ali has coached me to see the game differently. We apply mental strength and focus drills to everything.”
Lily · Highbury Nou Athlete
Start with an assessment with Ali.
Book an AssessmentFAQ
Before you book.
What is the Player Performance Assessment? +
The Highbury Nou Player Performance Assessment is where every player starts. It takes 45 to 60 minutes and is free through Dec. 31st, 2026. After that it costs $49, credited toward your first package. Your player runs the same tests used in Week 1 of the development programs: the Agility T-sprint, the Ball Drop reaction test, cone dribbling, and wall passing. Ali records the numbers, watches how your player moves with the ball, and gives you a benchmark profile with the development priorities he recommends.
What ages do you train? +
Boys and girls in the U9 to U18 age groups. Group sessions are split by age band, so younger and older players train separately, and every player is measured against their own baseline, not anyone else's numbers. High school players in grades 9 to 12, seniors included, train together in our Next Season cohort.
Where do sessions take place? +
We train at several locations across greater Orlando. When you book, Ali confirms the location that works best for your player and your schedule.
How are the 8-week programs structured? +
Both run eight themed weeks, from foundation and standards through game application to a Week 8 retest. The Fall/Spring program meets once a week for $449. The Accelerated program meets twice a week for $749. The full plan is on the Curriculum page.
Program, small group, or private sessions? +
The 8-week programs give your player a full arc with testing at both ends and the push of training alongside other players. Small group training ($45 per athlete) suits players who want regular sessions without a season-long commitment. Private sessions ($85, or $320 and $600 for 4 and 8-session packs) are better for a specific gap or a tight schedule. Ali will recommend one after the assessment.
When does the next cohort start? +
Dates for the next 8-week cohort will be posted here soon. Families who book an assessment now hear about start dates first.
Still have a question? Ask it when you book.
Book an Assessment
Ali Murbe
Founder and Head Coach
Highbury Nou Performance Lab
Focus|Follow Through|Finish
Show my QR code
U.S. Soccer licensed coach
Highbury Nou Player Performance Assessment
Start with the numbers.
Rather email? amurbe@highburynou.com
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